Case Study - AT&T


AT&T Inc. is the world's largest telecommunications company, the largest provider of mobile telephone services, and the largest provider of fixed telephone services in the United States.

In 2012, AT&T contacted Q-nomy, via its systems integrator Amdocs, with a request to implement an advanced appointment scheduling solution for their stores. AT&T has been a Q-nomy customer ever since.


The Challenge

The unique challenges of the project resulted from the sheer size of the operation – around 2,300 AT&T stores that need their calendars supported and accessible online at all times. This scale of deployment necessitated:

  • Highly efficient administration, requiring minimal manual intervention in everyday operation;
  • Extreme stability and survivability;
  • Very high performance, ensuring excellent customer experience and real-time updating of backbone calendar database even during peak usage;
  • Same-day deployment of initial package and any future upgrades across all 2,300 stores.


The Solution

Q-nomy's project team implemented a solution based on the company's flagship software platform "Q-Flow®", which provided:

  • A multi-channel scheduling system, enabling all modes of appointment booking: in-store or call center agent-operated, mobile / online self-service, etc.
  • A full range of interfaces to AT&T administrative systems, enabling almost 100% automatic setup of stores, calendars, employee schedules and permissions, etc.
  • Integration with AT&T proprietary greeter and store service management systems, ensuring a seamless experience for customers arriving for their appointments.
  • High performance array of servers, tested to provide the required peak-hour workload with sufficient safety margins.

The most significant component of the solution is the online scheduling application developed by Q-nomy and embedded in the AT&T website:


Results & Benefits

Q-nomy's solution was highly successful, and attained its goals:

  • Successful, same-day launch at 2,300 stores (following a brief, smaller-scale pilot that was equally successful).
  • 100% stability in 8 years since launch.
  • An effective customer experience, which has been shown to reduce repeat visits and increase customer satisfaction score.
  • The online appointment scheduling solution was presented by Ralph de la Vega, President and CEO, AT&T mobility, at the top of the list of customer service enhancements introduced by AT&T in 2013.
  • The system contributed to AT&T's unprecedented improvement in customer satisfaction scores, rating highest in J. D. Power's purchase rankings and overall customer care satisfaction.



News & Events

  • Q-nomy Announces New Customer Feedback Feature 2023-07-25
  • Q-nomy Launches Cubu, the Simplest All-in-One Customer Journey Solution for Businesses of All Sizes 2023-03-16
  • Q-nomy announces upcoming partners conference in Dubai featuring new product innovations 2023-03-01
Contact Us