Using Q-Flow, you can expect to see the following parameters significantly improved:
- Sales opportunities – increased by 5% or more
- Conversion rates (opportunities turned into sales) – increased by 10% or more
- Recall of campaign key points – improved by 5% or more (compared to standard digital signage)
We can easily demonstrate how such improvement can be achieved:
- Q-Flow service level optimization (see How Do I Improve Service) lets you prioritize the most valued customers, who represent up/cross-sale opportunities, thereby attracting them to the branches. Agents get to spend more time with such customers, and get more opportunities to sell.
- Q-Flow campaign management tools let you deliver personalized advertising to customers, both in print and through digital signage. The integration of such advertising with queue management displays and tickets makes them highly visible and more effective then standalone digital signage.
- Q-Flow sales tips generator provides agents with such information as customer history of visits and purchase, recommended up-sale or cross-sale offer, and amount of time available for sale – allowing them to plan their sales pitch even before the customer arrives at their desk. This results in a much greater chance for closing a deal.
- Q-Flow customer flow management can be optimized so that customers are routed to those agents most likely to successfully sell to them.
- Q-Flow Calendar lets you plan your customer interactions in advance, allowing agents more time to prepare their sales pitch. You can plan your agents schedule to ensure your best salespeople are available to meet customers more likely to purchase, therefore maximizing sale chances.
The bottom line: Q-Flow helps generate more sales by delivering the right advertising to the right customer, getting the right information to the right agent, and then bringing the right agent and right customer together. Many organizations reported 15%-20% increase of product sales in branches, using Q-Flow service and marketing tools.
